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Mastering Startup Ideas:

From Discovery To Validation 

 

Your Powerful Formula to Identify, Develop, and Test Breakthrough Business Ideas

 

In this 4-week online course, you will turn your business idea fog into a crystal-clear vision, and experience the validation from real customers, gearing you up for a successful venture

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Before I tell you all about this program, let's make sure you're a good fit.

You are right for Mastering Startup Ideas if you want to create a profitable and resilient business that is aligned with your passions, values and life journey, build a legacy of your own, and make sure the only "boss" who benefits from your hard work, creativity and innovation is you. If you are...

  • A budding entrepreneur who wants to build her own business

    the smart way with a tested business idea that your clients need, want and are ready to pay for

  • A corporate employee (with the heart of an entrepreneur)

    tired of being confined to a cubicle and fully aware you're capable of so much more, whether it's to become a business owner or to build a Portfolio career with multiple income streams

  • In transition between careers, ready to become your own boss

    and eager to find that one business idea that is aligned with who you are and where you are right now, and will make you LOVE Sundays again.

  • An experienced entrepreneur looking for the next big idea

    who knows that your ability to innovate and create scalable and profitable businesses is your ticket to helping more people and making a difference with the products and services this world needs.

You are in the right place!

Mastering Startup Ideas will give you the tools, inspiration, and unparalleled support to find that business idea you've been looking for and to validate its market and profit potential with real customers.

By the end of this program,

you will have…

 

  • Nailed Down Your Business Idea

    based on the complete inventory of your internal and external resources, your passions, values and opportunities available to you right now.

  • Defined & Interviewed Your Ideal Customers

    by understanding their customer journey, their desires and pain points, and learned to identify the problem that is really worth solving for them.

  • Market-Validated Your Early Prototype

    with real customers, after selecting the most promising solution to their most pressing problem from a creative pool of ideas you generated.

  • Anchored the Vision for Your Company

    by integrating the key steps of the WeatherProof Business formula, designed to build resilient, profitable companies rooted in your values.

  • Drafted Your Action Plan to Move Forward

    that is specific, realistic and actionable, and that gets you excited by the small wins you already have and inspires you to start building your company as soon as possible.

  • Become a Startup Founder

    and integrated the new identity of a lean entrepreneur, confident in her business idea potential and equipped with all the necessary tools for success.

"Ksenia's unique blend of digital expertise and her guidance helped to sculpt my project's trajectory. Her innate ability to turn daunting challenges into tangible strategies has been my guiding light. With Ksenia's touch, my vision for Peopled has gained clarity, conviction, and a steady momentum."

Giuliana Hayes, CEO of Peopled

What’s Inside Mastering Startup Ideas: From Discovery to Validation

 

Module 1

Unlocking Your WHY: A Foundation for Success

Here's why it pays to learn from someone who's gone before you - I know exactly where most students get stuck in their business ideation process.

In this module, we're going to focus on all the resources that are already avaialble to you, internal and external, and use a powerful design thinking method to nail down your business idea.

Module Highlights:

  • Discovering Your Mission: The Heart of Your WHY
  • External Resources: The Landscape of Your WHY
  • Internal Strengths: The Backbone of Your WHY
  • Skill Discovery: Integrating Hard and Soft Skills with Your WHY
  • Value-Driven WHY: Aligning Passion and Purpose
  • WHY-Focused Problem Identification: Finding the Right Challenge to Tackle
Module 2

Defining the WHO: Customer Persona and Problem-Solving

In Module 2, we dive deep into the heart of your business: the customer. Understanding who you're solving a problem for is critical to ensuring your solution hits the mark.

This module builds upon the foundational 'why' of your business from Module 1, honing in on the 'who' to create precise, customer-focused solutions. Here, you'll learn to articulate and empathize with your customer's needs, experiences, and journeys.

Without this crucial step, you risk building a solution in search of a problem rather than a true market fit. Prepare to shift from idea-centric to customer-centric thinking, which is essential for any successful startup.

Module Highlights:

  • Starting Point: Unraveling the Problem & Real-Life Illustration
  • Crafting the Problem Statement: Articulating Your Focus
  • Persona Profiling: Detailing Your Ideal Customer
  • Journey Mapping: Tracing Pain Points & Opportunities
  • Voice of the Customer: Gathering Insights Through Interviews
Module 3

Crafting the WHAT: Solution Development and Proof of Concept

Module 3 is where your ideas begin to take form as tangible solutions. Building upon the customer understanding from Module 2, you'll now focus on creating viable solutions — the 'what' of your business.

This module guides you through ideating, validating, and refining your product or service to meet the identified needs of your target customers. It's about transitioning from knowing your customer's pain points to actually solving them in innovative and practical ways.

By the end of this module, you'll have a prototype concept tested for market viability, ensuring that you're not just solving a problem, but doing so in a way that's desirable, feasible, and viable.

Module Highlights:

  • Ideation Workshop: Fostering Creativity & Boundaries
  • Idea Curation: Establishing Criteria for Success
  • Experimentation Blueprint: Designing the First Validation Test
  • Assumptions Audit: Evaluating the Foundations of Your Idea
  • Pilot Testing: Bringing Your Concept to Market Reality
Module 4

Laying the Groundwork for HOW: Building a Weatherproof Business Blueprint

In Module 4, we consolidate your learning and prepare you to launch a resilient and adaptable business. This module is about the 'how' - laying down a robust framework that will weather the ups and downs of the business landscape.

Building on your 'why' and 'who' from Modules 1 and 2, and the 'what' from Module 3, you'll now craft a comprehensive blueprint for your business. It's about integrating your mission, understanding of your customer, and viable solution into a solid business strategy.

You will focus on building a business that not only thrives in today's market but is also adaptable to future challenges and opportunities.

Module Highlights:

  • Business Model Innovation: Crafting Value and Revenue Architecture
  • Ecosystem Strategy: Navigating Partnerships and Channels
  • Technological and Resource Optimization: Enhancing Your Value Chain
  • Action Plan Blueprint: Strategic Visualization and Implementation
  • Resilience by Design: The 10 Pillars of a Weatherproof Business

I followed Ksenia's coaching program, and working with her was a transformative experience.

Thanks to her method, I was very pleasantly surprised by the progress made sometimes in just one session.

Her practical exercises and questioning helped me develop a clear vision and a realistic action plan.

If you are determined and wish to be supported in your professional transformation in a demanding yet respectful setting, do not hesitate!

- Morgane Virey, Country Director

Ksenia sets high standards. I undertook a coaching journey with Ksenia, starting from what mattered most to me and setting targets to achieve.

Throughout these sessions, Ksenia always made me feel I was in safe hands. She follows a clear methodology, and doesn’t shy away from delving deep into one’s soul.

In my case, she addressed the frustration stemming from abandoning a novel I had started over a decade ago. Today, I am proud to say I've finished that novel.

- Laura Berretta, E-Commerce Leader

I followed Ksenia's coaching program. She helped me to transform my project's vision and helped to focus on the core skills required.

Her guidance helped me not only to gain clarity on the goals, but also to identify the actionable steps for their achievement.

Her method to visualise the concrete states of mind and actions required helped me to achieve my goals.

I want to thank Ksenia for her professionalism and action-driven method.

- Marina Fajardo, Head of Marketing

Frequently Asked Questions

If you're thinking "this sounds amazing but I'm still not 100% sure" keep reading...

 

You should give Mastering Startup Ideas a 14-day risk-free shot if you're motivated by any of the following:

  1. You want to be your own boss. BADLY.
  2. You want to pin down that cash-generating and impactful business idea aligned with your passions, that has been eluding you all this time.
  3. You want to master a proven framework to build a Weatherproof Business, that is profitable and resilient in any economic forecast.
  4. You're not afraid of putting in the work, including searching inside yourself and also going outside and speaking to your potential customers.
  5. You are excited to meet your potential customers, learn about their pain points and how you can help them solve those.
  6. You want to feel confident and empowered in your new identity of Entrepreneur and Business Owner.
  7. You are ready to invest 5 hours a week for 4 weeks actively following the process of discovering and validating your business idea, that will have the potential to completely transform your life.
  8. You recognize there is no "perfect time" and waiting to start your own business "some day" is not the answer.

I am Ksenia Votinova-Arnaud and I can’t wait for you to join Mastering Startup Ideas

I co-founded my first startup in 2012, and today I am a Serial Entrepreneur with 3 companies built, one acquired, and my investments diversified with 5 different income streams.

I am also a PCC coach certified by ICF, and I had the privilege to be among the first Business coaches recruited by INSEAD Business School (my MBA alma matter) when their executive programs became available online.

In the past 7 years I coached over ONE THOUSAND entrepreneurs, business owners and innovators.

Somewhere half way through that journey I noticed how easy it became for me to see exactly what my clients were struggling with and why, sometimes in the matter of minutes, and this is when my WeatherProof Business formula was born.

It is the exact formula I used to build my last two companies and that I share with my one-on-one clients and startups that I mentor.

Today it is the most comprehensive system that combines business strategy, design thinking, lean methodology and ICF coaching techniques.

When I hit the 1K clients milestone I knew that I wanted to empower even more people, but doing it one-on-one was not sustainable for me. Plus, not everyone can afford to work with me live.

That is when I decided to share my WeatherProof Business formula in an online program format, and created Mastering Startup Ideas.

If you've had the entrepreneurship dream for a while and need that extra help and a system to finally nail that business idea that can change your life, you are in the right place.

I am so confident in the value of this program, that I am happy to offer the 14-day Money-back guarantee so that you can try it risk-free. 

I cannot wait for you to test this program and contribute to your success as an entrepreneur!

Ksenia Votinova-Arnaud